World Kidney Day: all you need to know!

With Covid-19 impacting hugely on WKD’s partners around the world, we recognise that WKD 2021 presents us all with a unique set of opportunities and challenges. As such, and recognising that the public health situation is both extremely fluid and varies massively from locality to locality, we want to reiterate our support or however you choose to celebrate WKD 2021 in line with local public health guidance

10% of the population worldwide is affected by Chronic kidney disease (CKD) and over 2 million people worldwide receive treatment with dialysis or a kidney transplant. Many more would require treatment but do not receive it.

Hence, our 2021 theme is “Kidney Health for Everyone Everywhere – Living Well with Kidney Disease” aiming to increase education and awareness about effective symptom management and patient empowerment, with the ultimate goal of encouraging meaningful participation in every-day life. As World Kidney Day (WKD) is approaching, the kidney organizations and the nephrology community are getting busier to make the best out of the next WKD.

Whilst effective measures to prevent kidney disease and its progression are important, patients with kidney disease – including those who depend on dialysis and transplantation – and their care-partners should also feel supported, especially during pandemics and other challenging periods, by the concerted efforts of kidney care communities. To support this initiative, WKD encourages you to conduct your awareness activities online!

You can use your social media channels to spread World Kidney Day’s messages. Explore our social media toolkit as a starting point and get some ideas on how to create your own social media campaign including visuals and wording that you can use for your social media post. If you are new to social media, do not worry, our toolkit is here to help you and provides tips for you to create an effective and creative social media campaign.

Moreover don’t forget that the WKD material is freely available for download and use under specific conditions.  Is your activity dedicated to school children? Make use of the 2 educational School Kits created especially for them!

If you are an early bird and have already planned a great activity for WKD, please make sure to add you activity to our world map. By pinning your activity on the map you will both promote your activity, making it easier for participants and potential supporters to know what is going on, and you will help us have an overview of all the activities taking place around the world and ultimately to assess the success of the campaign.

To boost the visbility of your activity, try to involve local celebrities and press, if you have the chance to do so! Ask them to share their support to WKD cause on social media by using our hashtag and tagging us, invite them to participate in your awareness raising activity or try to reach out to local and national press, radio and TV stations. You can also research to see whether there are celebrities in your country who have a history of Kidney Disease and actively approach them to get involved in your activity!

Be active on social media and let the world know that you support our cause: tag us and use our hashtag on Instagram, Facebook, Twitter and LinkedIn. Don’t forget to use our hashtag #worldkidneyday.

We are excited for the next WKD and cannot wait to celebrate Kidney Health For Everyone Everywhere with you.