We will host a press conference that aims to increase awareness of the importance of kidney health and reducing the frequency and impact of kidney disease, including diseases associated with global general population;
Video dedicated to the event, that will run on plasma in the hospitals and medical offices;
Radio contests aiming to increase awareness of chronic kidney disease;
Key-leader interviews in health TV shows;
Distribution of brochures, flyers and water for general public. The flyers will contain the 8 rules for a healthy kidney;
Distribution of brochures and flyers in the medical offices;
Online campaign – articles and advertorials in the press;
Facebook campaign;
Distribution of 3000 vouchers for general public, for medical analyzes: summary urine glucose and blood pressure;
