The “green campaign” is a global awareness and sensitization program initiated by the Iya Foundation Founder, Iya Bekondo-Granatella, to promote kidney and organ donation awareness. It is a month-long campaign on kidney health education and community health screenings. The campaign is held every year in March, and 2022 was the 8th edition since its inception. The theme of this year’s campaign is “Kidney Health for All.” Throughout this month and especially on the week constituting the World Kidney Day itself, The foundation and its supporters share pictures of themselves in green on social media to promote kidney awareness and sensitization in addition to large scale sensitization on Kidney disease and protection through Media articles, Screening Campaign and Health Walks.
