During Kidney Health Month (March), BC Renal and The Kidney Foundation of Canada, BC and Yukon Branch, run a multifaceted campaign to raise public awareness of kidney disease risk factors and to direct the public to www.kidneyhealthcheck.ca and BC Renal’s online kidney health self-assessment tool (available in English, Chinese and Punjabi).
Our 2020 “Could you Lose 80% campaign” is centered on a video ad and includes:
• A social media advertising campaign: Paid and organic
• TV advertising on the Aboriginal People’s Television Network
• Print and online advertising in Asian/South Asian media
• Public transit advertising on buses and skytrains
• Promotional materials distributed to BC Renal’s 30+ community pharmacy partners and the BC regional health authority renal programs
Throughout the month, BC Renal also runs a social media #KidneyHealthChallenge:
facebook.com/BCRenal
twitter.com/BCRenal
