LUDO & KIDNEY HEALTH

Ludo is a fun and  a popular  board game in India, where players roll a dice to move their pieces across the board. However, to start the game, a player must roll a six, only then  they can  begin their journey.

We used this simple yet powerful concept to create awareness about kidney health.  Just like in Ludo, where patience is key to making a move, Taking the right steps at the right time is crucial for maintaining kidney health.

To spread this message, we implemented this campaign in Few kidney hospitals and clinics across the Delhi NCR region, It is a fun way of engaging patients  & caregivers for Kidney Awareness.

Sometimes, in health and in life, you have to wait for the right moment to take action. Secondly , BLUE zone is implemented with the theme , ARE YOUR KIDNEYS OKAY? Detect early & Protect Your kidneys.  Where we have emphasised on the early detections to protect the kidneys.

 So Roll the Dice and make a move towards kidney Health.