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POSTER

Guidelines

• We propose that the WKD 2008 international campaign to the general, lay public stress the positive message that kidneys are truly “amazing” and that they keep us alive by cleaning our blood and eliminating toxins. In order to capture people’s attention, we have decided to focus on the fact that, every day, our hard-working kidneys filter and clean the impressive quantity of 200 liters of blood in our body.
• As an effective recall of visuals used in 2007, we are once again placing graphically-simplified, red kidneys in human bodies – this time in silhouette-characters that represent all age groups.
• To convey the sense of “every day” and of dynamic routine, we have chosen a photo of adults in a major city heading to work. You are welcome to use this version or, if you prefer, to adapt the poster by replacing this (“Western”) photo with one of your own selections, in order to portray a more local/national scene from your everyday lives. To view illustrations of this potential variety, please click here: samples of alternative photos.
• The size of the poster is A3 (29.7 x 42 cm). You may of course decide to blow it up or reduce it - notably if you are using the poster as an ad in a print publication and need to match its size to purchased space.
• The poster comes in 2 versions: full color and black & white.
• For each version, we are providing both a high-resolution PDF in English which cannot be altered and a QuarkXpress file. The QuarkXpress and its supporting Photoshop and vector graphics files will allow you to adapt the poster to your needs by translating all text.
• You may choose to further adapt the poster by including a brief, local or national message and contact details in the space to the left of the World Kidney Day logo.
• If you are using the poster in English, please note that we have created a “UK” version and a “USA” version. The difference is in the spelling of litres / liters.
• Do not make any modifications (besides translation) to the bottom of the poster. On the other hand, you may wish to use some of the white space above the global sponsors to add your logos and the logos of your local/national sponsors.
• For more details download all the guidelines in one PDF.

Preview

Download

Click on the links below, unzip the files, and save them on your computer.

For office use:
Office_LowRes_Poster.zip (1.23 MB)

For designers & printers:
HiRes_Poster_FullColor.zip (30.14 MB)
HiRes_Poster_B&W.zip (23.56 MB)