Poster

Resources

Guidelines

DESCRIPTION

The amazing kidney theme and silhouette strip proved very popular and successful in 2008 and will remain a cornerstone of this year's campaign and visuals. This year's poster includes the caption:
Amazing Kidneys — Are yours healthy?
This slogan is in line with this year's call to action to demand more comprehensive screening for kidney disease. The aim is to encourage the public to check if their kidneys are ok.

ADAPT

We encourage all organisations to adapt the poster by including a venue, contact details or a national message in the space above the World Kidney Day logo.

You can also use some of the white space above the global sponsors to add your logos and the logos of your local/national sponsors.
Please do not make any modifications (besides translation) to the bottom of the poster.
You can blow it up or reduce it — notably if you are using the poster as an ad in a print publication

USE

Disseminate copies at local events
Provide copies to local physicians via your national physician societies
Post in hospitals or clinics or in toilets
Use the poster as an ad in print publications: Medical journal, newspaper etc.
Seek sponsorship from local companies to print additional copies

FORMAT

The size of the poster is A3 (29.7 x 42 cm).
The poster comes in 2 versions: full color and black & white.
For each version, we are providing both a high-resolution PDF in English which cannot be altered and a QuarkXpress file. The QuarkXpress and its supporting Photoshop and vector graphics files will allow you to adapt the poster to your needs.